It’s all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
Entertainment: All the entertainment your TV can handle.
iTunes movies and TV shows. Netflix and Hulu. ABC and Disney. HBO and SHOWTIME. Live sports and news. And so much more. If it’s worth watching, there’s definitely an app for that.
Games and apps on TV. It’s gonna be huge.
The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family game night. We can’t wait to see where developers take this.
The television finally gets some technology love.
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Siri Remote, there’s never been a better time to be a TV.
New Interface: A TV experience you’ve never experienced.
Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.
Siri Remote: Ask more of your television.
With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Or ask Siri to give you a few options, like "Find me some funny TV shows." Siri automatically searches across popular services like iTunes, Netflix, and more, so you don’t have to dig through each app individually. You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV.
Touch Surface: So long endless button pushing. Hello swipe.
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select, and navigate your TV screen effortlessly.
The new Apple TV
Siri Remote with Touch surface, apps and games, and a completely new experience.
Experience
A TV experience you’ve never experienced.
Until now, finding a movie or show to watch was a burden. You had to do all the scrolling, button pushing, searching, and digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you. Bypass all those confusing buttons with a swipe of your thumb. It’s an experience that makes you feel like you’re interacting directly with the screen, even though it’s on the other side of the room.
New Interface
Feel fully immersed in your screen.
Even from across the room.
Many of the products we make - iPhone, iPad, Apple Watch - are built around the same profound experience: connecting you directly with what’s on your screen. Simple, natural movements of your finger play a big role in that. But how do you create that same immersive experience with a screen that’s hanging on the wall 10 feet away? The new Apple TV interface solves that fundamental challenge by using Touch and voice to reimagine how you interact with your TV screen.
Touch. The most natural way to navigate.
The glass Touch surface on the new remote was engineered to provide an experience that feels both fluid and precise. What your finger does on the remote is exactly and immediately what it does on your screen. It’s so natural, in fact, that your eyes don’t even need to look down. You never have to hunt for a button to press or have a light on to see.
Voice. The most efficient interaction tool ever.
There’s no easier way to interact with something across the room than using your voice. The Siri Remote lets you do what’s natural - just say what you want to watch. Siri takes you right where you want to go without having to click through multiple menus to get there.
A clean design that brings your content to life.
Screens throughout the new Apple TV have been designed to let the content be the hero. And the use of parallax makes movie and TV show posters visually come alive while clearly showing you where you are on the screen. You’ll feel like you’re interacting directly with your TV screen, not separated from it.
Quickly bounce between apps.
Double-click the Home button on the remote and you’ll see the apps you’ve used most recently. So you can quickly switch from, say, SHOWTIME to MLB, or from an iTunes movie to the Rayman Adventures game you were playing, without having to go all the way back to the Home screen.
Customize the Home screen.
Move your most-used apps to the top row of the Home screen for faster access. For example, add Netflix to your mix, and when the icon is selected, shortcuts to Netflix content appear above. Just click a title to start watching.
New cinematic screen savers.
When you’re not actively using Apple TV, it relaxes by displaying aerial HD videos of stunning locations around the world. Shot specifically for Apple TV, these dreamy landscapes drift across your TV, turning your big screen into a mesmerizing work of art.
Siri Remote
The fastest way to find what you’re looking for?
Ask Siri.
Siri takes the work out of watching TV. Simply say what movie or show you want to watch, and Siri finds it for you. It’s that easy. Dual microphones allow Siri to hear your commands clearly, even if there’s background noise. Tell Siri you want to watch a Hulu show. Or ask it to find Nemo. Siri knows exactly what you’re talking about. The days of wading through page after page of choices to track down your favorite show - or using a remote to type in every letter of a movie title - are thankfully over.
Siri does the digging.
So you don’t have to.
Searching for a movie used to take almost as long as actually watching the movie. With Siri, you can quickly search for a movie or TV show across popular services, including content apps such as iTunes and Netflix. All your viewing options are displayed on the screen, so you can see where a movie or show can be found. You’ll also see if it’s available to rent, buy, or watch with a subscription (if you don’t already have one).
Refine your search. Siri is smart enough to keep up.
With Siri, you can make follow-up commands during your search until you find exactly what you want. For example, tell Siri you want to see science fiction movies released in the ’70s. Siri will find them. Then narrow your search further by saying “Only the good ones.” Siri uses Rotten Tomatoes reviews to present only the critically acclaimed ones. And because you’re talking just as you normally would, it all feels completely natural.
Siri does more than just search.
Sure, Siri can find movies and TV shows. But that’s just the beginning. Ask Siri to show you sports scores, control playback, pull up the weather, access your settings, and even check your stocks. Tell Siri to Reduce Loud Sounds, which boosts dialogue and softens music and sound effects, so you don’t wake up the whole house when you’re watching a late-night movie. Or if you can’t understand a line from a show, ask “What did he just say?” Siri will skip back and temporarily turn on closed captioning, so you can see what you missed.
Play from the beginning
Turn on closed captioning
What’s the temperature outside?
Who is winning the Cubs game?
Fast-forward two minutes
Launch Beat Sports
What did he just say?
Reduce Loud Sounds
Who directed this movie?
Touch Surface
TV was controlled by buttons. Now it’s controlled by Touch.
The Siri Remote has a precise Touch surface. So you can use your thumb to swipe, scroll, select, and easily navigate around your screen. Which means no more endless clicking of arrow buttons to find what you want. And scrubbing forward or backward is more exact than ever. Instead of using clunky fast-forward or rewind buttons - where you always overshoot your target and have to settle for “close enough” - now you just swipe across the timeline and use the preview frames to pinpoint where you want to go. Every move you make on the remote’s Touch surface is mirrored on your television screen. It’s so natural, you’ll wonder how you ever watched TV without it.
Multidirectional navigation
Click anywhere
Precise time-scrubbing
Move your thumb in any direction and the action is mirrored on your TV screen.
Simply click anywhere on the glass Touch surface to make your selection.
Swipe quickly with a sweeping motion to fast-forward and rewind across large amounts of time. Or swipe with smaller, more precise movements to go almost frame by frame.
The only remote you’ll need.
Navigating your TV with Touch is such a pleasure, you won’t want to put the remote down. And you don’t really have to. That’s because the Siri Remote can control the volume on your TV or A/V receiver - as well as turn it on or off. Which means no more juggling multiple remote controls. And thanks to Bluetooth, you don’t have to worry about where you point the remote. The new Apple TV picks up your commands from anywhere in the room.
Entertainment
All the entertainment your TV can handle.
Through apps, Apple TV gives you access to the most riveting entertainment content. Apps like Netflix, Hulu, and iTunes have full catalogs of hit movies and TV shows. HBO NOW and SHOWTIME bring you Hollywood blockbusters and bingeworthy original series. You’ll also find your favorite college and professional sports. Breaking news and weather. Fun stuff just for kids. Educational programming, music concerts, and more. It’s hard to believe so much great content can fit into such a tiny package.
iTunes Movies and TV Shows
The easiest way to grow your media collection.
Apple TV makes it easy to catch all the latest entertainment on iTunes. You can rent or purchase recent box office hits and cinema classics - even enjoy bonus content with iTunes Extras. You also have access to single episodes and full seasons of popular current and vintage TV shows. Many movies are available the same day they come out on DVD, and TV shows are available the day after they air.
Entertainment Apps
A better way to get the biggest names in entertainment.
Subscribe to HBO and SHOWTIME right from your Apple TV - no cable or satellite subscription required. You can also get instant access to streaming services like Netflix and Hulu and full-season sports subscriptions from the NBA, NHL, and MLB. It’s never been easier to create your own custom TV experience.
HBO NOW
With HBO NOW, you get instant access to HBO’s award-winning original programming, sports exclusives, as well as the latest Hollywood blockbusters.
SHOWTIME
SHOWTIME presents your favorite SHOWTIME Original Series, hit movies, live sports, comedy specials, and more.
NETFLIX
Watch everything from classics to recent Hollywood blockbusters to original programming like House of Cards and Orange Is the New Black.
HULU
With a subscription to Hulu, you can watch current and previous seasons of TV shows from ABC, Fox, NBC, Comedy Central, MTV, The CW, and Univision. And enjoy classic films from the Criterion Collection, as well as original shows.
NBA
Bring the dunks, drives, and rebounds into your living room with NBA.com League Pass. Subscribers can watch live or replay regular season games on demand, while nonsubscribers can still get real-time scores, full-season stats, standings, and video highlights.
MLB TV
Catch games from spring training through the regular season live and in HD with your MLB.TV subscription. Or replay any regular season game on demand from the archives. Don’t have a subscription? You can still get team schedules, real‑time scores, stats, and standings.
But wait, there’s more.
The impressive list of entertainment apps on Apple TV includes something for everyone. Here are just a few. And stay tuned, because more great apps are added to the App Store all the time.
Games and More
Games and apps on TV. It’s gonna be huge.
Bigger games on bigger screens. With incredible home theater sound. The App Store on the new Apple TV will redefine your living room. Beyond amazing games, you can expect completely new experiences made specifically for the living room - imagine anything from booking travel accommodations to enjoying family game night right on your TV. Who knows what developers will create on such a grand scale.
SteelSeries Nimbus Wireless Controller
Manticore Rising
Embark on an epic battle for the universe while carrying out various side missions in the latest installment of the popular Galaxy on Fire space shooter series.
Rayman Adventures
Explore mythical worlds with the fearless adventurer Rayman and his viking companion Barbara on an exciting quest to rescue the Incrediballs.
Shadowmatic
Stretch your imagination with this 3D puzzle game in which you rotate abstract objects in a spotlight to create recognizable shadow silhouettes.
Transistor
Fight your way through a futuristic city using an extraordinary weapon of unknown origin in this sci-fi themed action game.
Guitar Hero
Take the stage and perform as a rock star with a real band, in front of a real crowd. Fight the stage fright, rock out, and bring the house down.
Airbnb
Find and rent unique places to stay in over 190 countries around the world. Or list your own property and turn your extra space into extra cash.
Your remote control has never wielded so much power.
The same remote you use to watch TV can also be used to conquer alien planets or drive in the Indy 500. That’s because the Siri Remote doubles as a dynamic game controller, with the Touch surface acting as a virtual directional pad. It even has a built-in accelerometer and gyroscope. And in case the action gets too exciting (and it will), there’s a Remote Loop, sold separately, to keep your remote tethered during gameplay.
Third-party controllers.
For serious gamers, the new Apple TV supports MFi-based controllers that let you run, jump, shoot, kick, throw, punch, or just about any other verb you can imagine.*
Just when you thought TV couldn’t get any better.
What iOS does for your iPhone and iPad, tvOS will do for your big screen.
It also gives developers a whole new world to play in.
We can’t wait to see what they come up with.
Performance.
The new Apple TV features the powerful 64-bit A8 chip, which helps bring big, graphics-intensive games to your TV - so you can play hours and hours of incredible games with higher frame rates. The A8 chip is also designed to be power efficient and to sustain a consistently high level of performance.
Metal raises the game.
Metal is a technology that allows developers to create highly immersive apps for tvOS and iOS. It also enables them to squeeze maximum performance from the A8 chip, making your experiences on the new Apple TV more lifelike and exciting than ever.
Music and Photos
Your music, photos, and videos. Larger than life.
Your entire library of personal content. Right on your TV for you - or everyone - to see and hear. It’s everything you love. Only bigger.
Your Music
Apple Music on a grander stage.
Listen to over 30 million songs, including your complete personal music collection, on the best speakers in the house. Bring the world of music to your living room with Beats 1 radio. And watch behind-the-scenes videos posted by your favorite artists on Connect. Apple Music on the new Apple TV takes everything you love about music and turns it up to 11.
Your Photos
Put everyone you know on television.
Imagine you, your family, and your friends on the big screen - now that’s entertainment. Apple TV makes it easy to share all your photos and home videos from iCloud, displaying them in impressive fashion on your HDTV. It’s a great way to turn your life’s best moments into the life of the party.
Your Videos
Give your videos their big break.
With Apple TV, watching your home videos on your HDTV makes for some truly entertaining reality television. That video of your getting hit in the nether regions by an errant dodgeball throw is that much funnier when everyone gets to see it life-size.
AirPlay
Enjoy it on the big screen. And the best speakers.
With AirPlay, you can wirelessly stream content on your iPad, iPhone, iPod touch, or Mac to your HDTV. Peer-to-peer AirPlay makes it easy for guests to share content from their Mac or iOS device directly to your TV - without learning your Wi-Fi password or having to connect to your home network. And with AirPlay Mirroring, you can display the screen of your iPad, iPhone, iPod touch, or Mac on your HDTV. So when you tap, swipe, pinch, or play something, it shows up big time.